60% of parents say they received helpful advice to read to their baby and toddler according to a study by Scholastic. The most frequent source of advice was from family and friends. New parents may not know that responding, talking and reading with their baby builds the brain and vocabulary. Let’s have 100% of Adams County parents knowing about the brain building power of talking and reading. Give a book as a gift or spread the word about the importance of reading. You have the power to shape a child’s future.